A lead replied once to a vehicle inquiry days ago, then went silent. The assigned rep has dozens of other leads and has already moved on.
Warm leads that go quiet are the ones that silently rot. No one manually circles back, and the store blames the lead source instead of the follow-up gap.
AI Follow-Up sends timed touches over the next several days, each written fresh against the original thread -- mentioning trade-in timing, a comparable vehicle, or a financing angle.
The lead replies to one of the follow-ups, the AI hands the thread to the rep with full context, and an appointment gets booked without anyone realizing the lead had gone cold.