See Exactly Which Cars Each Lead Wants

A new salesperson picks up a lead that's been in the system for days, originally worked by a rep who left the store.

Without vehicle context, the rep opens with a generic follow-up that the shopper has already received from other dealerships this week.

The lead record shows two matched vehicles the shopper asked about. The rep sends a personalized text referencing both, noting that one just received a price adjustment, and offers a test drive.

During a Monday inventory meeting, the used-car manager needs to decide which of two aging vehicles to reprice first.

Age on lot alone doesn't reveal whether a vehicle has real demand. One might be overpriced; the other might simply be the wrong vehicle to stock.

Car-Lead Matching shows that one vehicle has many leads attached — strong demand, likely a pricing gap. The other has almost no interest — wrong vehicle, time to wholesale it.

A desirable trade-in just arrived and the inventory manager wants to get it in front of potential buyers before the weekend.

Manually cross-referencing a new arrival against old leads burns time the manager doesn't have on a busy afternoon.

Car-Lead Matching automatically surfaces leads who looked at similar vehicles recently. The manager sends a personalized text to the top matches with the new VIN and photos in a couple of clicks.