A small independent lot with one or two staff members is signing up for the first time and comparing packages.
Past software vendors sold sprawling bundles full of features a small lot never touches, at prices built for multi-store groups.
The owner starts on Ignition, which covers inventory, out-the-door pricing, and trade-in estimates for a lot of this size, and the marketplace shows exactly what Momentum would add.
The dealership pays a package price that matches its size, and a single upgrade unlocks the next set of tools whenever the lot grows into them.