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Lead Auto-Notify

Automated Lead Notifications

Notify interested buyers the moment a vehicle is sold or a price changes to create urgency.

Lead Auto-Notify
NEW LEAD
MJ
Mike Johnson
2024 RAV4 - Facebook Ad
SMS Sent
Auto-assigning...
James W.
Online
Maria L.
Online
Tom R.
Offline
Sky Scale
New lead: Mike J. - 2024 RAV4
Accept
<1min
Notification Speed
Auto
Lead Identification
Multi
Channel Delivery
Sold + Price Drop
Event Triggers
Overview

An event-driven notifier that turns inventory changes into re-engagement moments. When a car sells, interested buyers get a "just sold" alert with alternatives; when a price drops, they hear about it within a minute — on whichever channel they already use with your store.

Real-World Use Cases

How It Plays Out at Your Store

Three moments from real dealership life — and exactly what happens when Sky Scale is on the call.

Case 01Just Sold

A popular vehicle finally sells after weeks on the lot. Several leads had asked about that exact vehicle over the past month.

Those leads have been shopping elsewhere. If they don't know the vehicle is gone, they keep mentally holding that option — and eventually buy a similar one from a competitor.

Lead Auto-Notify fires within a minute of the sold status change. Each interested lead gets a personalized message: the vehicle just sold, but here are similar alternatives still on the lot.

Multiple leads reply the same evening. One books a weekend test drive on an alternative and signs that day. The 'just sold' message created the urgency that moved them off the fence.

Case 02Price Drop

During a pricing review, the used-car manager reduces the price on a vehicle that's been aging on the lot. Several leads had previously asked about a similar vehicle in that price range.

Price drops only work if the right people hear about them while the change still feels new. Waiting for the sales team to individually text every possible match is how price adjustments quietly evaporate.

Lead Auto-Notify identifies all matching leads and sends each a personalized message within a minute: the vehicle just dropped in price, here's the new number, and here's a link to schedule a test drive.

Several leads reply that morning, one books a same-day test drive, and the vehicle — which was heading for another markdown — sells within days.

Case 03Just Arrived

A shopper has been in the system for weeks looking for a very specific vehicle — but inventory has had nothing matching, and the lead went cold.

The shopper has probably moved on. Relying on a salesperson to manually check inventory every day and remember the exact criteria is how this sale disappears to a competitor.

A matching vehicle arrives in inventory. Lead Auto-Notify fires within minutes, sending the shopper a personalized text with the exact specs, fresh photos, and an offer to hold it for 24 hours.

The shopper replies within minutes, books an appointment that evening, and shows up already decided. A lead that was effectively dead becomes a same-week deal.

Benefits

Why Dealers Love This

Automatically re-engage cold leads when inventory changes

A lead who went dark two weeks ago gets a relevant message the moment their dream car's price drops — without anyone remembering them.

Create urgency with 'just sold' notifications and alternatives

"The black Explorer you were looking at just sold — here are two similar ones still available" is the kind of message that makes a shopper decide today.

Price drop alerts give leads a reason to come back

A $1,200 price reduction on the Wrangler they asked about last month turns a dead thread into a live conversation by dinner.

Zero manual effort from your sales team

Your BDC doesn't need to remember who cared about which car — the system remembers everyone, forever.

Messages sent through each lead's preferred channel

The shopper who only replies to texts gets a text; the one who uses email gets an email. No channel guessing.

Ready to Get Started?

See how Lead Auto-Notify can transform your dealership operations. Start your free trial today.