A GSM is walking into the Monday sales meeting with minutes to prep and no patience for a static PDF report.
The old CRM's weekly export was already stale by Monday morning -- weekend leads were not counted, and there was no way to drill into why a specific source underperformed.
Sky Scale Statistics filtered to the last seven days shows that one rep's close rate on a specific lead source is half the team average. Drilling into her lead timelines reveals slow weekend response times.
The GSM walks into the meeting with a specific coaching conversation instead of a vague 'let's do better' -- armed with the exact leads to reference.